SMALL BUSINESS SOCIAL MEDIA
Short Courses Australia offer the Small Business Social Media course in Melbourne & Sydney Cost: $350.00 Duration: 12 Hours
Social Media for Small Business
Short Courses Australia's Social Media for Small Business training program is a practical hand on training program that requires participants to market research a business product or service and then plan for a social media based marketing plan.
This short course is designed to develop the web presence of the selected business product or service.
Participants will develop a set of skills learning elementary necessary for entry level employment or self-employment within social media optimisation role within a small business.
This short course is delivered and assessed against the unit of competence ICTWEB306 Develop web presence using social media.
ICTWEB306 Develop web presence using social media
This unit describes the skills and knowledge required to develop and drive social media traffic to an established website using social media platforms. It involves comparing, configuring and using different types of social networking tools and applications to increase web presence.
It applies to individuals in Information and Communications Technology (ICT) roles and use social media tools and applications in business environments.
1. Prepare to use social media tools and applications
1.1 Establish social media requirements according to business specifications
1.2 Identify and analyse characteristics of social media platforms, tools and applications
1.3 Identify issues associated with social media tools and applications according to organisational guidelines and policies
1.4 Compare and discuss purpose and effect of social media platforms, tools and applications with required personnel
1.5 Compare and review tools and features of different social media platforms, tools and applications
2. Set up and use social media tools and applications
2.1 Identify social media tools and applications according to business specifications
2.2 Initiate and configure preferred social media tools and applications for use
2.3 Establish social media interface, using text and file content
2.4 Set up accounts for required users according to organisational procedures
2.5 Initiate social networking interaction and confirm security of collaboration
2.6 Link social media and web presence and create content as required
3. Review use of social media tools and application in developing web presence
3.1 Test and evaluate tools and applications according to organisational procedures
3.2 Test and fix errors and confirm website security according to organisational procedures
3.3 Determine whether use of social media tools is effective in developing web presence according to results
3.4 Review social media work and apply required changes according to organisational procedures
3.5 Confirm work performed with required personnel
COURSE DELIVERY LOCATION
The Social Media for Small Business program is delivered at our Melbourne training centre located at 350 Collins Street, Melbourne and our Sydney training centre located at 330 Wattle Street, Ultimo.